The Goal
Give producers the freedom to start their own quote to streamline the process of buying and selling grain commodities and support lead generation for the Agribusiness.
The Challenge
Provide up-to-date, reliable information, especially understanding how product lists are maintained and how each company handles specialty products and pricing with their grain origination team.
Help agribusinesses stay aligned with producers so agribusinesses can give producers informed recommendations. What is the most important information the producer can/want to give up front to steer the conversation in the right direction?
Increase transparency through our digital structure so all parties understand where they are in the quoting process and better assess next steps.
Support lead generation for the agribusiness by giving the customer/producer the opportunity to initiate.
The Solution
Easy access for the agribusiness to upload and manage their product list and maintain standards for pricing with their team.
Producer-initiated quotes that provide agribusiness staff valuable context to carry the conversation forward in a way that increases accountability and strengthens relationships.
A structured digital system that makes it easier for agribusinesses to tailor services to specific farmer needs, reducing misalignment between suppliers and producers fosters trust and enables informed recommendations.
Centralized quoting that allows producers and agribusinesses to have access to the same data to understand the status of a quote and who’s accountable for an approve/decline decision encourages more meaningful dialogue.
A quoting process that gives some ownership to the producer to initiate a quote and drive business.
The Results
An inclusive process for buying and selling grain commodities, and supported lead generation for the Agribusiness.
15 mins
admin time saved per contract
$1.22
cost per 5 minute phone call
$10,000s
avoided in contract dispute & non-performance risk